{"product_id":"good-to-great-by-jim-collins","title":"Good to Great by Jim Collins","description":"\u003cp\u003eSecond Hand\u003c\/p\u003e\n\u003cp\u003eThe Challenge\u003cbr\u003eBuilt to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.\u003c\/p\u003e\n\u003cp\u003eBut what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?\u003c\/p\u003e\n\u003cp\u003eThe Study\u003cbr\u003eFor years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?\u003c\/p\u003e\n\u003cp\u003eThe Standards\u003cbr\u003eUsing tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.\u003c\/p\u003e\n\u003cp\u003eThe Comparisons\u003cbr\u003eThe research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?\u003c\/p\u003e\n\u003cp\u003eOver five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.\u003c\/p\u003e","brand":"U-turn Online Thrift Shop","offers":[{"title":"Default Title","offer_id":47979997397179,"sku":"B0236","price":71.1,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/2483\/7819\/files\/IMG_3658_cropped.webp?v=1781875847","url":"https:\/\/shop.uturn.org.za\/products\/good-to-great-by-jim-collins","provider":"U-turn Online Thrift Shop","version":"1.0","type":"link"}